Email Marketing Specialist at Acuity Knowledge Partners - Sri Lanka

About the Role

Join Acuity Knowledge Partners as a mid-level email marketing specialist within our Sri Lanka team to design and execute high-impact campaigns for a diverse agency client portfolio. You will own end-to-end email programs that drive engagement and measurable ROI while collaborating with client strategists, designers, and analytics teams in a fast-paced environment. This role requires hands-on campaign management, optimization expertise, and clear client communication to support business growth goals.

Key Responsibilities

• You will develop, schedule, and execute multi-segment email campaigns and automated journeys across multiple client accounts.
• You will create and optimize email templates using HTML/CSS best practices while collaborating with designers to ensure brand consistency and accessibility.
• You will build and maintain audience segmentation, suppression lists, and personalization strategies to improve relevance and engagement.
• You will design and run A/B tests, analyze performance data, and translate insights into iterative campaign improvements.
• You will manage deliverability, IP reputation, and compliance with data privacy regulations to maintain high inbox placement rates.
• You will maintain accurate campaign calendars, produce client-ready reports, and provide clear recommendations to stakeholders.

Required Skills & Qualifications

• You have at least three years of hands-on email marketing experience, preferably with agency or multi-client exposure.
• You have practical experience with enterprise ESPs such as HubSpot, Mailchimp, or Salesforce Marketing Cloud and comfortable configuring automation flows.
• You have working knowledge of HTML and CSS for email, and you can troubleshoot rendering issues across major clients and devices.
• You have strong analytical skills and experience using campaign metrics and analytics tools to measure engagement, deliverability, and conversion performance.
• You have excellent written communication and client-facing skills, with proven ability to present results and recommendations clearly.

Preferred (Nice-to-Have)

• Experience working in an agency environment supporting multiple clients and deadlines is highly desirable.
• Familiarity with SQL or querying tools to extract and transform audience data will be an advantage.
• Professional certifications in email marketing, deliverability, or marketing automation are a plus.

What You’ll Gain

1. Exposure to a broad range of industries and large-scale campaigns that will accelerate your strategic and technical skillset.
2. Clear career progression and opportunities to lead larger accounts or transition into marketing automation and analytics roles.
3. Structured mentorship and regular training to support professional development and certification goals.

Benefits & Perks

• Competitive salary package with performance-based incentives and regular reviews.
• Comprehensive health insurance and wellbeing support for employees.
• Flexible working arrangements including hybrid or remote options as per team needs.
• Paid time off, statutory public holidays, and leave benefits that support work–life balance.
• Budget for professional development, training courses, and industry conferences.

How to Apply

Please submit your CV, a brief cover note highlighting two recent email campaigns, and links or samples that include key performance metrics; shortlisted candidates will be contacted within two weeks for the next steps.