E-Commerce Marketplace & Website Manager at Makesy - United States

About the job

E-Commerce Marketplace & Website Manager

Job Type: Full Time, Remote or Hybrid in Fort Worth, TX

Makesy is looking for a highly organized, data-driven, and creatively minded E-Commerce Marketplace & Website Manager to own and grow our online retail channels. This role oversees all marketplace accounts—including Amazon, Etsy, Faire, Walmart, and Michaels—as well as the Makesy.com website and all Makesy sub-brand sites.

You will be responsible for merchandising, conversion rate optimization, analytics, and performance improvements across all platforms. This is a high-impact role with full ownership of channel performance, revenue growth, presence expansion, and customer experience.

Email me at cortney@makesy.com and tell me why this role is for YOU!

What You’ll Be Doing:

Website & Sub-Brand Site Management (Shopify)

• Manage daily merchandising on Makesy.com and sub-brand Shopify sites.
• Update product pages, collections, landing pages, banners, blogs, and homepage features.
• Implement CRO tactics to improve site conversion, retention, and AOV.
• Collaborate with creative teams to develop on-site content that aligns with launches and promotions.
• Oversee functionality across apps, plugins, integrations, and Shopify theme elements.
• Monitor and analyze site performance using GA4, heatmaps, and other analytics tools.
• Optimize site speed, navigation, checkout flow, and mobile responsiveness.
• Support the execution of product launches, campaigns, and sales.

Marketplace Management (Amazon, Etsy, Faire, Walmart, Michaels)

• Own daily management of all marketplace accounts and listings.
• Create, optimize, and maintain product titles, descriptions, keywords, photography, variations, A+ content, and brand pages.
• Manage third-party marketplace ad spend - Amazon,, Etsy, Walmart, etc. and marketplace-specific advertising tools.
• Build and execute marketplace growth strategies to drive traffic, conversion, and revenue.
• Monitor inventory levels, pricing, MAP compliance, and promotions.
• Analyze competitor activity and marketplace trends to maintain a leading edge.
• Track and respond to customer reviews, messages, and seller performance scorecards.
• Ensure each marketplace maintains a high rating, strong customer satisfaction, and compliance with platform rules.
• Develop and implement launch plans for new products across all marketplaces.
• Report weekly on KPIs, including revenue, ROAS, conversion rate, traffic, ad spend, margins, and ranking performance.

What You’ve Done & Who you are:

• 3–5+ years managing e-commerce marketplaces.
• Strong understanding of marketplace SEO, advertising platforms, and product optimization.
• Proven experience driving revenue growth on Amazon, Etsy, Faire, Walmart, or similar channels.
• 3-5+ years hands-on skills with Shopify site management (required).
• Strong analytical skills with the ability to make data-driven decisions.
• Proficiency in Excel/Sheets, reporting tools, and marketplace dashboards.
• Exceptional attention to detail and project management capabilities.
• Strong copywriting and merchandising skills.
• Ability to work cross-functionally with creative, operations, and marketing teams.
• Excellent communication and problem-solving skills.

Preferred qualifications:

• Experience in beauty, fragrance, craft, or consumer goods categories.
• Familiarity with Makesy products or the maker/DIY community.
• Experience with wholesale platforms like Faire and Michaels.
• Background in conversion rate optimization (CRO).
• Experience launching new brands or managing multi-brand ecosystems.

Traits We Love:

• Self-sufficient problem solver: You take initiative, find solutions, and make progress without waiting for permission.
• Obsessive about efficiency: You love finding smarter, faster, cost-effective ways to drive revenue and performance improvements. 
• Motivated by momentum: You thrive in a fast-paced environment and get energy from bringing ideas to life.
• Hands-on and humble: You’re not afraid to roll up your sleeves and do what it takes to get the job done.
• Entrepreneurial mindset: You treat the business like your own, you care about the outcome, not just the task.

Tools & Platform Expertise:

• Amazon Seller Central
• Etsy Seller Dashboard
• Faire Portal
• Walmart Marketplace
• Michaels Seller Portal
• Shopify
• Helium10, Jungle Scout, or similar tools
• GA4, Looker Studio, or analytics platforms
• Attentive (Email / SMS)
• Ad platforms (Amazon PPC, Etsy Ads, Walmart Ads, etc.)

Compensation & Perks:

• Competitive salary 
• Group Dental & Vision
• Growth in an innovation-first, product-obsessed culture
• Company stock options
• 401k plan
• Amazing team!

Why makesy?

We’re the industry’s leading platform for DIY home fragrance, personal care, and lifestyle creation, serving hundreds of thousands of makers, entrepreneurs, and global brands. From custom candles to retail-ready product lines, our team powers innovation from concept through fulfillment.

We design, develop, and distribute trend-driven products that appear both in our own e-commerce channels and on major national retail shelves. Our success comes from staying ahead of trends, obsessing over quality, and constantly improving how we source, make, and deliver every product that carries the Makesy name.

Joining Makesy means joining a team that’s part creative studio, part operational powerhouse, passionate about product innovation, margin optimization, and scaling sustainably!