How to Network Effectively for Jobs

Craft a Clear Networking Strategy

Start with a goal: define the roles, companies, or industries you want and the timeline you’re working with. Break that goal into a target list of people to contact (alumni, former colleagues, hiring managers, recruiters). Create a short, consistent value statement or elevator pitch that answers: who you are, what you do, and what kind of role you’re seeking. Example: "I’m a product manager with 5 years in fintech focused on reducing churn; I’m exploring senior PM roles at consumer SaaS companies. Can I ask about your team’s hiring plans?" Set weekly networking targets (e.g., 3 informational calls, 5 LinkedIn outreach messages) and track responses in a simple spreadsheet to avoid dropping warm leads.

Build Genuine Relationships — Online and In Person

Treat networking as relationship-building, not a transaction. For online outreach (LinkedIn, Twitter, industry Slack), personalize messages: reference a recent article they shared, a mutual connection, or a specific aspect of their work. Keep initial asks low-effort—request a 15-minute coffee chat or a quick question over email. For in-person events, prepare two conversation starters (a recent industry trend and a concise intro). Listen actively, ask about their challenges, and offer relevant help—introductions, resources, or insights. Warm introductions from mutual contacts convert at much higher rates, so don’t be afraid to ask your connections: "Would you be willing to introduce me to X? I can send a short note to make it easy."

Follow Up, Track Progress, and Provide Value

Follow-up is where most networks fail. Send a thank-you note within 24 hours referencing one insight from your conversation and a helpful follow-up (an article, contact, or