Content Writer Jobs in the United Kingdom

Types of Content Writer Jobs in the United Kingdom

The UK market includes a broad mix of content writing roles: in-house content writers for brands and startups, agency copywriters crafting campaigns for multiple clients, freelance writers working across niches, and specialist roles like technical writers, UX/content designers, and SEO content strategists. Many businesses hire remote content writers or hybrid employees, while specialist sectors such as finance, healthcare, and tech often need writers with domain expertise. Contract and part-time positions are also common, making it easy for new writers to gain experience while building a portfolio.

How to Find and Apply for Content Writing Roles

Start with job boards and networks that specialise in writing and marketing roles: LinkedIn, Indeed, Reed, Totaljobs, ProBlogger, Contently, and industry-specific communities. Tailor your CV and cover letter to each role, highlight measurable results (traffic growth, conversion improvements, or engagement metrics), and include 4–8 strong writing samples or a live portfolio site. For freelance work, create profiles on Upwork or Fiverr but focus on referrals and direct outreach to agencies and SMEs. Use keyword-optimized job alerts, attend local and virtual meetups, and pitch guest posts to build credibility and backlinks to your portfolio.

Skills, Tools, and Salary Expectations

Employers look for clear writing, grammar, research, and editing skills plus SEO knowledge—keyword research, on-page optimisation, and content briefs. Familiarity with CMS platforms like WordPress, analytics tools such as Google Analytics, and SEO tools (SEMrush, Ahrefs, or Moz) boosts your appeal. Typical UK salaries vary: entry-level content writers often earn around £18,000–£25,000, mid-level writers typically range from £25,000–£35,000, and senior or specialist roles can pay £40,000+. Freelancers charge hourly or per-project rates that vary widely; experienced specialists can command £300–£1,200+ per article or higher for technical work. Continuous upskilling, a strong portfolio, and measurable results are the fastest route to higher rates and permanent roles.