Marketing Web Engineer Ace Hotel / Atelier Ace United States

About the job

Atelier Ace is the in-house creative studio behind Ace Hotel, Sister City, Maison de la Luz, and partners. We’re looking for a hands-on Marketing Web Engineer — equal parts web updater, tag wrangler, and light coder — to keep our sites fresh, fast, accurately tracked, and integrated with our Guest Experience AI app. You’ll live in CMSes, GTM, GA4, and pixels; ship clean site updates; and make sure our data tells the truth.

What you’ll do

• Website updates (daily/weekly): Update copy, imagery, modules, and landing pages across WordPress/Squarespace; manage promos, pop-ups, and offer pages for multiple properties.
• Tracking & pixels: Own GTM and GA4; implement and QA Meta, TikTok, Shop/Commerce, and partner pixels; maintain data layers; validate conversions and events.
• AI app integration: Embed and maintain the Guest Experience AI app (widgets, scripts, API keys); ensure correct data capture and consent handling.
• Data preparation for AI: Structure and format website data, user behavior signals, and content taxonomies to feed AI/ML models; ensure clean data pipelines for personalization engines.
• Analytics hygiene: Build/maintain tagging plans; run UTM checks; troubleshoot broken events; partner with marketing to verify attribution and fix gaps.
• Light coding: Write/modify HTML/CSS/JS for components, pop-ups, and micro-interactions; debug front-end issues; collaborate with engineering on small fixes.
• Integrations: Connect Revinate, Attentive/SMS, OpenTable, Shopify/Shop, and other third-party tools via scripts and lightweight APIs.
• Quality & performance: Cross-browser/device QA; monitor site performance, accessibility basics (WCAG-minded), and SEO fundamentals (meta, schema, redirects).
• Experimentation: Set up A/B tests or simple experiments via GTM/CMS; report on outcomes and roll forward winning variants.
• Vendor coordination: Brief and manage external developers/agencies on scoped tasks; review deliverables and keep timelines honest.
• Governance: Maintain tag inventories, implementation docs, and change logs; steward consent mode & privacy requirements.

You’ll thrive here if you have

• 2–4 years in web operations, marketing technology, or front-end/analytics hybrid roles (agency or in-house).
• Strong CMS skills (WordPress a must; Squarespace nice-to-have).
• Hands-on GTM/GA4 expertise (custom events, dataLayer, consent mode, debug tools).
• Proven pixel implementation across Meta, TikTok, Google Ads, and partners.
• Comfortable with HTML/CSS/JavaScript for small features and fixes.
• Familiarity with UTMs, basic SEO, page speed, and accessibility practices.
• Experience embedding scripts/widgets and wiring light API integrations.
• Curiosity about AI/ML applications in marketing and web experience (no expertise required, but enthusiasm essential).
• Comfort with rapidly evolving tools and willingness to experiment with emerging AI platforms.
• Clear written communication, fast follow-through, and strong task ownership.

Bonus points

• Python or Node basics for light automation; experience with Shopify/Shop or Revinate; knowledge of Attentive/SMS, OpenTable, or hospitality booking flows; comfort with Figma and component-based design systems.
• Understanding of LLM APIs (OpenAI, Anthropic, or open-source models) and their practical applications.

How we’ll measure success

• Accuracy: Tags/pixels fire as intended; verified conversions; clean GA4 reports.
• Velocity: Site/content changes ship quickly and correctly.
• Stability: Fewer tracking regressions; clear documentation and change logs.
• Impact: Experiments and optimizations that move engagement and conversion.
• Collaboration: Smooth handoffs with marketing, design, and external devs.

Education

Bachelor’s in a related field or equivalent hands-on experience.